A customer finds the sofa they want online, drives to your showroom, and you have to tell them it’s actually the only floor sample you have, and someone already put a hold on it an hour ago. That’s not a small glitch. For a $2,000 purchase, that’s the moment a customer stops trusting your website entirely, and probably starts shopping a competitor’s instead. Furniture is one of the most research-heavy, big-ticket categories in retail, which makes furniture retail online in-store integration matter more than it does almost anywhere else. Customers study options online for days or weeks before ever walking into
