A customer asks for a size 9, wide. The shelf has a dozen 9s in stock, every one of them medium. The sale walks out the door, not because the store was out of stock, but because nothing in the inventory system ever separated width from size, so nobody noticed the gap until a customer found it standing at the counter. That’s the real cost of treating width as an afterthought: a reorder system that works perfectly by the numbers can still be restocking the wrong shoes. Key Takeaways 📋 Table of Contents Size and Width Are Two Different Problems What
