A great Halloween promotion can lose you sales instead of winning them. That sounds backwards, but it’s exactly what happens when a store runs a bundle deal or a social contest that actually works, drives a real spike in traffic, and then can’t keep the shelf accurate or the line moving fast enough to close those sales. Consumers are expected to spend $13.5 billion on Halloween this year, an average of $115.14 per person, according to the National Retail Federation). That’s real money moving through a very short window. Get the ideas right and the operations wrong, and you’re still leaving
