A vendor is any person or company that sells goods or services to another business or directly to a customer. A clothing wholesaler selling inventory to a boutique is a vendor. So is a freelance web developer building a store’s site, or a manufacturer shipping furniture to a retailer. Vendors sit in the middle of the supply chain, between whoever makes something and whoever ends up using it. In retail specifically, a vendor is usually whoever’s on the other end of a purchase order. It’s the name on the invoice when new stock comes in. Getting that relationship right affects what’s
