July 7, 2022 By Krystina Morgan Whether you are an ecommerce or brick-and-mortar retailer, the competition can be fierce. How can you differentiate your brand and stand out in a sea of other businesses offering similar products? The answer is simple: create a strong marketing campaign. Even though there is an easy solution to having competition, implementing a robust marketing campaign can actually be quite difficult and hurt your brand if done incorrectly. Take, for example, Grubhub’s latest food promotion disaster. Back in May 2022, Grubhub launched a promotional campaign in New York City, offering “free lunch” via a promotion code, which was valid between
