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december snowman

December Retail Industry Insights

December 2, 2022 By Krystina Morgan With the busiest buying season of the year in full swing, we hope you are feeling the holiday spirit from your head to your mistle-toes. Even though things may look a little different this year in terms of what consumers are buying and how much money they are spending, studies are showing that retail spending numbers are still up.  Slow Holiday Sales Growth “October’s 1.3% retail sales growth reflects the rebound in consumer spending after flat sales in September,” Claire Tassin, Retail and Ecommerce Analyst at Morning Consult, said. “Online retail, up 1.2%, continues to perform alongside home

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managing analytics

How to Build the Perfect Marketing Campaign

July 7, 2022 By Krystina Morgan Whether you are an ecommerce or brick-and-mortar retailer, the competition can be fierce. How can you differentiate your brand and stand out in a sea of other businesses offering similar products? The answer is simple: create a strong marketing campaign.  Even though there is an easy solution to having competition, implementing a robust marketing campaign can actually be quite difficult and hurt your brand if done incorrectly. Take, for example, Grubhub’s latest food promotion disaster. Back in May 2022, Grubhub launched a promotional campaign in New York City, offering “free lunch” via a promotion code, which was valid between

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MICROSOFT RMS ALTERNATIVE

Retail Success with 2022 Black Friday & Cyber Monday

December 5, 2022 By Krystina Morgan In-store transactions were up 65 percent during Black Friday 2022, and up a whopping 365 percent online. Sixty-two percent of respondents said that their omnichannel strategy yielded higher margins, while 54 percent said that it yielded greater customer loyalty and retention. Based on search data, consumers conduct more online searches around Black Friday than Cyber Monday. Retailers were cautiously optimistic going into Black Friday and Cyber Monday this year. While many shoppers celebrated the most “normal” holiday season in years, others were reeling from inflation. Despite this, retailers still saw success from the big shopping weekend, as

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Realtime POS Store layout

How to Use Store Fixtures to Direct Traffic Flow

December 6, 2022 By wholesale central by Marla Bracco Regardless of what your retail store looks like, one thing is for sure — there can never be enough space for merchandise. It is important to make sure that you use your space wisely so customers can comfortably browse your store while being able to see as many products as possible.  For store owners and sales associates alike, it can be rather daunting to come up with a retail floor plan. With traditional clothing racks and shelving taking up much of the store’s capacity, inventory can suddenly feel crowded, messy, and downright overwhelming. However,

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BARCODES

SKU numbers: What they are and how best to use them to track inventory and sales in Retail

If you’ve ever visited a retail store and looked at a product’s price tag, you’ve likely come across a stock keeping unit (SKU), commonly referred to as a SKU number. A SKU number is an alphanumeric code that helps Retailers track inventory and is usually placed on a product’s price tag/sticker. It is used to identify the product for the retailer. For business owners with physical inventory, SKU numbers are critical for managing inventory/tracking sales. We’re going to cover everything you need to know about SKU numbers: what they are, why they’re important, how to generate one plus additional advice and

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Retail POS Department Structure – A properly defined structure will pay dividends or cause confusion

Departments Categories Sub Categories Setting up Departments, Categories and Subcategories for Retailers In Retail POS systems the structure of grouping that you will give your inventory and departments are extremely important. In that respect the design of the DCS (Department, Category, and Subcategory) structure is very important to the system for long-term data analysis (sales, inventory, promotions). Once the DCS (Department, Category, and Subcategory) structure is created it is difficult if not impractical to correct or greatly change your Department Category Subcategory (DCS) structure once items are created. You use your DCS (Department, Category, and Subcategory) to help you identify where

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